Market Focus: University Presses Press on Through Recession
Economic downturn poses both challenges and opportunities for publishers.
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The area where digital content is really growing in is journals, adds Podolsky. The challenge, he said, is the expense, and knowing how far into your backlist to go.
The University of Minnesota Press is digitizing its titles, moving everything published since 1925 into electronic format.
Under its Minnesota Archive Editions, the press has made more than 600 out-of-print titles available. And within the next six months, it will have every title to which it holds full rights back in print.
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Amanda Baltazar
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