Market Focus: University Presses Press on Through Recession
“Moving to the Web, in terms of promotions and bookselling, has been good because it’s equalized everything,” he continues. “Now we have lots of tools to get directly to our readers. In a way, it’s almost easier to sell the [niche] books than the broader-[appeal] books.”
News Not All Bad
And while it may all sound like bad news for university presses these days, it’s not necessarily. Some publishers are having success with their trade publishing efforts—particularly by capitalizing on regional books, from travel to food or even an area’s flora and fauna.