Market Focus: University Presses Press on Through Recession
Economic downturn poses both challenges and opportunities for publishers.
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“We’re seeing an increase in revenue [in our digital business], but it’s under 5 percent of our business,” he says. “So we’ll be ready when the market shifts.” As for when the market will shift? Probably not for 10 years, he predicts.
Temple University Press is trying to provide information to meet the market’s demand. And what it sees is a demand for book chapters, rather than entire books, so it plans to make individual chapters available digitally for purchase.
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Amanda Baltazar
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