Market Focus: University Presses Press on Through Recession
Economic downturn poses both challenges and opportunities for publishers.
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“I have a fear that there might be more returned books after each traditional cycle,” says Maikowski. “April and May are often high months for college store returns; so should we be projecting for this?”
“Anybody who has a reliance on academic and public libraries is casting a wary eye on the summer, when they’ll make their budgets, and the news is so unrelentingly grim,” says Niko Pfund, vice president and publisher of academic and trade books for Oxford University Press.
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Amanda Baltazar
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