Market Focus: University Presses Press on Through Recession
Economic downturn poses both challenges and opportunities for publishers.
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“It’s plain to see [that] the book publishing industry will evolve,” says Corey Podolsky, vice president of technology for Oxford University Press. “People are not going to stop buying books, but I’m preparing for a world where the way people read changes. It’s about staying ahead of the curve. It’s hard for me to think [digital book technologies] won’t catch on.”
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Amanda Baltazar
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