Market Focus: University Presses Press on Through Recession
Economic downturn poses both challenges and opportunities for publishers.
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Between 5,000 and 6,000 of Oxford’s titles are printed on-demand, which is a “pretty hefty” percentage of its total list, Pfund adds.
“[POD] is one of those absolute win-win situations. It helps us disseminate information; it allows us to help authors never be unavailable; and it helps us financially,” he says.
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Amanda Baltazar
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