Market Focus: University Presses Press on Through Recession
Economic downturn poses both challenges and opportunities for publishers.
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Just 50 percent of the University of Minnesota’s books are now scholarly, 15 percent are regional, and 35 percent are trade books written by scholars, says Armato. The company, he says, is publishing more niche books in subject areas including ethnic studies, demographics, politics and architectural history.
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Amanda Baltazar
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