Market Focus: University Presses Press on Through Recession
Economic downturn poses both challenges and opportunities for publishers.
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“If your journal revenue comes primarily from bundled journal subscriptions, that’s even more protection from libraries deselecting or unsubscribing from a single journal,” Maikowski continues.
Temple University Press started to see a negative turn in sales in November, possibly because that is return season for September course-adoption books, suggests Alex Holzman, director of the press and president of the Association of American University Presses (AAUP).
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