Market Focus: University Presses Press on Through Recession
Economic downturn poses both challenges and opportunities for publishers.
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To help avoid these financial losses, presses are printing more on-demand, something that Oxford University Press started doing in 2003.
“We don’t want to print too many copies and be awash in returns,” says Pfund. “We decided to take a more conservative approach.
“Publishing would not have survived and thrived as it has in the past 10 years if we didn’t have print-on-demand [POD]or online book selling,” he says. “If we hadn’t done that, we’d be in dire straits.”
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Amanda Baltazar
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