Market Focus: University Presses Press on Through Recession
Economic downturn poses both challenges and opportunities for publishers.
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Along with the digitization of content, the emergence of Google Book Search and Amazon’s Search Inside the Book, has changed the landscape for university presses.
“We took a leap with Amazon’s Search Inside the Book and Google Book [Search], but it’s only increased sales and hasn’t cannibalized actual book sales,” says Armato. “So even if people are choosing things and researching them on the Web, they’re still reading physical books. It was a real breath-holding moment [when we moved into these areas].
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Amanda Baltazar
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