Market Focus: University Presses Press on Through Recession
Economic downturn poses both challenges and opportunities for publishers.
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“The seed of the idea came when we heard from Google that they were getting a high number of hits on our out-of-print books,” says Armato. The books will be produced in limited quantities according to customer demand and will be text-searchable through both Amazon’s Search Inside the Book program and Google Book Search.
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Amanda Baltazar
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