Market Focus: University Presses Press on Through Recession
Economic downturn poses both challenges and opportunities for publishers.
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“Downturn in the economy is certainly a reason to look at these [areas], but these changes work well in the long run,” says Givler.
Holzman agrees. “What people forget is that times don’t last forever. The good news is that periods like this are opportunities to really evaluate what you do,” he says.
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Amanda Baltazar
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