Market Focus: University Presses Press on Through Recession
“We’ve always felt that the best thing is to be niche-driven, because we’re known for it and we’re not chasing the same dollars as everyone else,” he says.
Regional publishing has been a great source of revenue for Temple University Press. “It also gives us local exposure and creates materials for the citizens of Pennsylvania, which is part of our mission,” says Holzman. He points to books on the Philadelphia Eagles and the landscape gardens of Philadelphia as examples of books that have sold very well and helped fulfill the mission of the press.