Market Focus: University Presses Press on Through Recession
Economic downturn poses both challenges and opportunities for publishers.
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These types of books can especially make a difference around the holidays, says Givler.
“There are a lot more markets for [these types of book],” says Dan Kervick, sales manager for Baker & Taylor’s Publisher Alley, which analyzes book sales. The typical scholarly title might sell 50 units, 200 at most; but a cookbook could sell 5,000 units, he points out.
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Amanda Baltazar
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