Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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"If Amazon opens up a formal publishing arm and says, 'We are the biggest player out there, and we will promote you,' how can [a traditional publisher] compete with that?" he asks. "They claim they don't want to get into that business, but that's not to say there might not be some alliances and joint ventures."
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James Sturdivant
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