Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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"I really foresee a time when you will have additional monetization streams coming from e-books," Rubin says. "However distasteful it might be to some people, there are going to be ads on some of the things that you download on your device. There certainly will be more specifically targeted products."
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James Sturdivant
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