Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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"The traditional supply chain model is blown up in the e-world," says Kelly Gallagher, vice president of publisher services at Bowker. "Back in the good, old days, you had publishers publishing books, you had retailers selling books, and you had printers printing books. Now, you have retailers and e-tailers that are device manufacturers, you've got distributors that are also content platform providers, you've got mobile companies that want a slice of the pie, and so it really causes some interesting flux in the market.
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James Sturdivant
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