Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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The possibilities for a rich media approach to electronic book content are too intriguing to ignore, Rubin says.
"My daughter, ironically, was reading 'Brave New World' on her Kindle, and she was annotating all these different things," he says. "I foresee some public way of sharing that with other people who have similar annotations. With the Web 3.0 and semantic analysis that's coming out, the reader [is] going to get connected with people with very similar tastes, so the social dynamic is that much more appealing and that much more sticky. The other side of the convenience is she will probably be targeted more by advertisers, so there's monetization that comes out of that."
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James Sturdivant
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