Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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This evolution will not come without growing pains. Books have, up to this point, been spared the bleeding of commercialization (ads) into content that consumers have come to tolerate, and in some cases even embrace, in other forms of media. All this could be changing.
On-screen advertisements appearing when e-book users power up their devices may not be far off, Norris says, noting that e-book readers adapted for the PC would most likely be the first to experiment with this idea. (Some publishers have tested ad-supported models for putting book content online.) Consumers already used to small pop-up ads running during TV shows and alongside online content may not blanch at such an imposition when viewing books on computer screens.
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James Sturdivant
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