Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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With the e-commerce market share rapidly increasing, selling in the digital realm allows for a type of "long-tail" product depth that a retail store cannot mirror, she adds. "This is where we'll find the longevity for backlist titles."
How David Killed Goliath
It truly is a brave new world—of cross-selling, bundling and smaller revenue chunks—but not one book publishers need necessarily fear. In fact, Rubin says, publishers' core competencies make them the best positioned to take advantage of these new possibilities.
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James Sturdivant
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