Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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"It's kind of, I don't want to say the Wild West, but it's a whole new model that's emerging. And who knows what Google will do with their cloud," he adds.
"I really do see that we are at a huge disruption point in publishing," Rubin says. "I make an analogy to television coming out. I know that's a little grandiose, but once the technologies get there in terms of a multipurpose [e-reader] device where you can get very good, crystalline, nonglare reading quality … and couple that with functions you can get from an iPhone and all these benefits of digitization on top of that—such as portability and ease of use—it's a real game changer."
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James Sturdivant
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