Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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The reason for this, he says, is the device's adjustable typeface, allowing for an instant large-print edition of any book, as well as a delivery method that meshes well with the book-club model already popular with women older than 65.
Examples like this underscore the need for publishers to understand audiences and the way they choose to interact with the new medium. (Bowker is currently working with the Book Industry Study Group on a research survey tracking consumer attitudes toward e-book reading.)
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James Sturdivant
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