Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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"I know that the largest players in the space are investing heavily, and investing at a loss, to make this happen, because they believe in the future prospects," he says. "You've got to believe there's something in it."
"The biggest offset will occur when we find new ways to monetize e-content," agrees Hall, "potentially through more advanced e-books that take full advantage of the digital medium or 'pay-to-upgrade' models that tier the pricing of content according to the depth of added benefits beyond a basic ePub conversion."
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James Sturdivant
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