Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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"It is possible for the publisher, through such things as subscriptions and price plans, to reach out directly and offer bundled content or package deals to the consumer, and this is just in the short term," Rubin says. "Who knows what's going to happen later on."
What's needed going forward, Rubin advises, is nothing less than a new conception of the role of the publisher grounded in an enhanced relationship with consumers. E-books could be the key to making this happen.
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James Sturdivant
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