Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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"I think what we are seeing is that publishers have … done a bad job controlling their content and how much it costs [to sell]," says Michael Norris, senior analyst in the book trade group at Simba Information. "A book should not be priced a certain way because of a marketing decision made at an electronic commerce giant."
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James Sturdivant
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