Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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E-books, in other words, while potentially a "good profit center," must be evaluated in terms of the coming disruption of pricing models. "It's something all publishers will have to contend with and wade their way through," he says.
Recent data on consumer use of e-books have revealed some surprising trends, Gallagher reports. "For the first half of [2009], what drove the growth [of e-books] was the over-55 market. We tend to think of the more mature market as less gadget-friendly or techno-friendly, but when you unpack it a little, in the first half of the year, they had the single largest percentage growth by age group."
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James Sturdivant
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