Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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"One of the things we saw, looking at it from a research-committee standpoint, was that while publishers were scurrying to create their own e-strategies, there really was not much in the way of understanding what the consumers' e-strategy was," Gallagher says. "In this day and age, it is absolutely essential [that] you understand who your customer is before you invest significant amounts of dollars."
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James Sturdivant
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