Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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"[Publishers'] core competency, if I had to break it down, is finding talent and working with that talent so that the talent respects them," he says. "Good editors can help the author hone in on the right topics and the most salable topics and really improve content."
In other words, editors and marketing teams working up front with an author to refine and repurpose content will keep publishers relevant in a world of self-publishing, author-driven/independent marketing strategies, book-at-a-time distribution and e-content.
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James Sturdivant
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