Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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This type of interactivity is already starting to happen, Rubin notes, with Vooks (video e-books) and other means of synthesizing different types of media. Recent interactive activities connected to books for kids (such as Scholastic's "39 Clues" series) and adults (a GPS treasure-hunting game accompanying Brad Meltzer's novel "The Book of Lies") bring together book, Web and social activities in ways that could be taken to a new level with e-content.
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James Sturdivant
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