SPECIAL REPORT: Embracing the ‘Kindle Effect’
The industry’s pace of change quickens as digital content technologies advance, print-on-demand becomes more prevalent, and declining readership and reaching today’s consumers continue to pose significant challenges.
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“My sense is that if you factor out the breaking down of the book [for digital distribution purposes] … just looking at apples to apples, publishers are taking more seriously the effort to get more revenue from fewer titles,” he says.
Competition for Readers “Gets Hotter”
Because the market for books is not as big as for movies, it’s simply unrealistic to pin hopes on large-scale, movie-style advertising campaigns, Schroeder points out. This fact has led publishers to be on the forefront of new marketing strategies built around multimedia Web offerings.
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James Sturdivant
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