SPECIAL REPORT: Embracing the ‘Kindle Effect’
The industry’s pace of change quickens as digital content technologies advance, print-on-demand becomes more prevalent, and declining readership and reaching today’s consumers continue to pose significant challenges.
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The NEA’s “The Big Read” (www.NEABigRead.org) seeks to “restore reading to the center of American culture” by partnering with communities around the country to promote discussion around books. Elements of the program include a promotional kit with audio and visual materials (including dramatic readings by famous actors), movie screenings, book clubs, panel discussions, teacher’s guides and an interactive Web site.
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James Sturdivant
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