SPECIAL REPORT: Embracing the ‘Kindle Effect’
The industry’s pace of change quickens as digital content technologies advance, print-on-demand becomes more prevalent, and declining readership and reaching today’s consumers continue to pose significant challenges.
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As part of a program scheduled to be launched this month, the BISG has developed best-practice standards for product information. As with efforts to improve marketing, these moves are directed at breaking down barriers between product and consumer, more critical than ever in light of ever-increasing media platforms competing for shrinking attention spans.
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James Sturdivant
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