SPECIAL REPORT: Embracing the ‘Kindle Effect’
The industry’s pace of change quickens as digital content technologies advance, print-on-demand becomes more prevalent, and declining readership and reaching today’s consumers continue to pose significant challenges.
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“It’s going to be a tough road for publishers overall because of the vast amount of competition with media and the opportunities for people and how they engage with it,” Gallagher says. “To me, that’s the ongoing challenge—the proliferation of choice.”
On the other hand, as Greco notes, the industry’s core strengths make the overall outlook good.
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James Sturdivant
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