SPECIAL REPORT: Embracing the ‘Kindle Effect’
The industry’s pace of change quickens as digital content technologies advance, print-on-demand becomes more prevalent, and declining readership and reaching today’s consumers continue to pose significant challenges.
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A promising development in the effort to spread the word about new releases is the increasing prevalence of authors appearing on cable television news shows, Schroeder says.
“Writers are scholars. If you are a journalist, you can’t know about everything, so it adds an awful lot of depth to reporting to have an author who has researched a topic extensively. It’s good for all concerned to have these authors on these shows.”
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James Sturdivant
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