SPECIAL REPORT: Embracing the ‘Kindle Effect’
The industry’s pace of change quickens as digital content technologies advance, print-on-demand becomes more prevalent, and declining readership and reaching today’s consumers continue to pose significant challenges.
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Amazon’s release of the Kindle means “all good things” for the format, she says, adding that publicity surrounding the Kindle, in concert with Sony’s efforts to promote and educate the public about its e-reader, is certain to lead more people to embrace the technology. “It’s a poorly understood format,” she acknowledges, “so any effort that is successful in educating and breaking down this mystery is, of course, of great interest to people like me.”
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James Sturdivant
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