SPECIAL REPORT: Embracing the ‘Kindle Effect’
The industry’s pace of change quickens as digital content technologies advance, print-on-demand becomes more prevalent, and declining readership and reaching today’s consumers continue to pose significant challenges.
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Schroeder says that, just as with adults, the key is to make kids aware of the choices available to them and connect them with books that interest them.
“One of [Scieszka’s] books was challenged in a library, so hopefully the ambassador choice will lead to a heightened consciousness about banning [books],” she says. “People say: ‘Write stuff that boys want to read!’ and so we get ‘Captain Underpants’ and ‘Harry Potter,’ and then they ban them. … Reading is not easy for a lot of people. If they’re not interested, they won’t read. You’ve got to have things kids really want to read, and give them a range of choices.”
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James Sturdivant
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