SPECIAL REPORT: Embracing the ‘Kindle Effect’
The industry’s pace of change quickens as digital content technologies advance, print-on-demand becomes more prevalent, and declining readership and reaching today’s consumers continue to pose significant challenges.
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Allessi, who uses her e-reader every day during her commute to work, says questions from other commuters have in recent months changed from “What is that?” to “How do you like it?”—giving her a chance to evangelize for a technology she believes will play a huge role in the future of books.
“As both a book person and [an] e-book person, I believe there are many books that I want to own, that I want to be able to touch and feel, and have on my shelf, and I firmly believe there are many more that I want to read, and these devices make [that] reading very easy and convenient,” she says.
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James Sturdivant
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