SPECIAL REPORT: Embracing the ‘Kindle Effect’
The industry’s pace of change quickens as digital content technologies advance, print-on-demand becomes more prevalent, and declining readership and reaching today’s consumers continue to pose significant challenges.
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Kuyper says that the download capabilities of Amazon’s Kindle may prove to be the main driver of the format’s future expansion. “Business will trend toward the most efficient means,” he says. “Kindle, thus far, appears to be the dominant tool, probably because of being able to download books directly to the device.”
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James Sturdivant
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