SPECIAL REPORT: Embracing the ‘Kindle Effect’
The industry’s pace of change quickens as digital content technologies advance, print-on-demand becomes more prevalent, and declining readership and reaching today’s consumers continue to pose significant challenges.
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Statistics indicate that such an advocate is needed, Greco says.
“We know from statistical data that when you deal with juveniles between [the ages of] 7 and 8 to about 15 or 16 … girls read far more than boys,” he notes. “When you look at what boys are reading, they’re not reading much, but it’s mainly manga comic books.”
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James Sturdivant
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