SPECIAL REPORT: Embracing the ‘Kindle Effect’
The industry’s pace of change quickens as digital content technologies advance, print-on-demand becomes more prevalent, and declining readership and reaching today’s consumers continue to pose significant challenges.
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Explosive growth in title output across multiple formats also means quality product information is more important than ever, Healy adds.
“In a market … in which online retailers like Amazon.com and BN.com can give equal ‘display space’ to both a front-list title and a deep backlist title, the quality of product information is very important,” he says. “A title without a jacket image, or review, or description is severely disadvantaged in this setting.”
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James Sturdivant
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