SPECIAL REPORT: Embracing the ‘Kindle Effect’
The industry’s pace of change quickens as digital content technologies advance, print-on-demand becomes more prevalent, and declining readership and reaching today’s consumers continue to pose significant challenges.
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Offsetting, to some degree, the explosion in titles is a growing tendency to consolidate categories—the most radical example of this being Thomas Nelson’s elimination in April 2007 of its entire stable of imprints—as part of a general effort to streamline marketing efforts to consumers, Gallagher notes.
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James Sturdivant
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