SPECIAL REPORT: Embracing the ‘Kindle Effect’
The industry’s pace of change quickens as digital content technologies advance, print-on-demand becomes more prevalent, and declining readership and reaching today’s consumers continue to pose significant challenges.
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Embracing E-Readers
In an age of multifunction cell phones and iPods, another key to the industry’s future is making books as convenient and easy to purchase as possible. On this front, things are looking up for 2008, thanks to Amazon’s November 2007 introduction of its Kindle e-book reader.
With consumer awareness of the advantages of e-book technology growing, prospects are good for continued rapid growth of this segment, says Ana Maria Allessi, vice president and publisher at HarperMedia, who works across divisions to guide the growth of this medium.
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James Sturdivant
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