SPECIAL REPORT: Embracing the ‘Kindle Effect’
The industry’s pace of change quickens as digital content technologies advance, print-on-demand becomes more prevalent, and declining readership and reaching today’s consumers continue to pose significant challenges.
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Assessing the Long-term Digital Impact
In the face of opportunities made possible by technologies such as the e-book readers come challenges related to the proliferation of digital content and its (still unclear) effect on the industry. Especially in some of the more traditional parts of the supply chain, the question of how digital assets add value is an open one, Gallagher believes. “Will printers take on the role of digital asset distribution when they are not printing?” he asks. “Will wholesalers get more into print-on-demand? How, in general, will publishers be getting their products to market? It doesn’t necessarily mean a brick-and-mortar store anymore.”
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James Sturdivant
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