SPECIAL REPORT: Embracing the ‘Kindle Effect’
The industry’s pace of change quickens as digital content technologies advance, print-on-demand becomes more prevalent, and declining readership and reaching today’s consumers continue to pose significant challenges.
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“Competition for the consumer’s time and dollar is heated and getting hotter as the book competes with an astonishing and growing array of other media, from the Internet, to cable television, to the ubiquitous and multifunctional cell phone, and as books are sold in more nontraditional outlets than ever,” write Stephanie Oda and Glenn Sanislo in the BISG’s “Trends 2007” report.
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James Sturdivant
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