SPECIAL REPORT: Embracing the ‘Kindle Effect’
The industry’s pace of change quickens as digital content technologies advance, print-on-demand becomes more prevalent, and declining readership and reaching today’s consumers continue to pose significant challenges.
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Getting the late-night talk shows back on the air in the midst of the Hollywood writer’s strike just after Christmas was “a great New Year’s present,” Schroeder says, as authors’ appearances on these shows tend to be a boon to book sales.
Another promising development to kick off 2008 was the announcement (on Jan. 3) of children’s book author Jon Scieszka as the Library of Congress’ first-ever National Ambassador for Young People’s Literature. Scieszka is known both as an author and advocate for getting boys to read more through his Web-based, nonprofit literacy initiative Guys Read (www.GuysRead.com).
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James Sturdivant
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