Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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Tyndale took a look at its title count a few years ago and reduced releases from 120 a year to 100 annually.
But finding the perfect balance is more complex than just publishing fewer titles. Marketing analytics and digital printing strategies are replacing gut instincts for determining initial print runs and reprints. To reduce the number of returns, publishers are building out marketing forecasting models and, sometimes, forgoing that second printing.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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