Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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In 2007, the $80-million company’s e-book sales totaled $20,000, and in 2008, that figure jumped to more than $100,000. “At some point, we’re going to have enough nickels to make it worthwhile,” Johnson
comments.
Along those lines, under the brand name Symtio, Zondervan makes e-books from various religious publishers available through brick-and-mortar retailers. In stores, consumers can peruse plastic cards—similar in appearance to credit cards, but about twice the size—each bearing information about a particular title. After purchasing a card, consumers go home and download the digital book with a code from the card at the Symtio Web site.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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