Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
“Amazon will continue to encroach on the major bookstore chains as the primary retailer of backlist titles,” says Dwight Baker, president of Grand Rapids, Mich.-based Baker Publishing Group. “This trend will alter how we launch and sustain our titles. The bookstore chains are the more important sales channel for establishing our new titles. Meanwhile, Amazon is growing more essential for long-term, backlist availability. I see curiously little overlap between our top 10 titles at Amazon and at the bookstore chains. This separation implies that we urgently need both sales channels and that customers use each channel with different demands. This split will continue to widen.”
1 Comment
View Comments
E
T
Heather Fletcher
Author's page
Heather Fletcher is senior content editor with Target Marketing.
Related Content
Comments