Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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Pinpointing Problems
Probably the biggest problem the religious book publishing industry is facing is the changing retail environment, which is being exacerbated by the recession and the rise of free Web content, Norris believes.
Big-box retailers are winning the convenience and price battle, which is hurting the independent bookstores. That’s also occurring because cash-strapped consumers continue to buy paperbacks, he says.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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