Market Focus: Saving Religious Books
Increasing profits in the religious book publishing market will require more than the grace of God.
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Norris believes that during the next five years, e-books will not be the savior that many publishers believe they will be. Wal-Mart still will hold sway and independent bookstores—well, he hopes they stick around.
It may not be in religious book publishers’ self-interest right now to aid the ailing distribution channel, but it will be down the road.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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